Everything You Need to Know About Email Marketing.

Email Marketing

The email has been around since 1970, and the first mass email or email marketing as we know of now started in 1978 by Gary Thuerk. It's a direct and extremely efficient form of modern communication for converting and nurturing your leads to your customer's. And You Don't Have to Be A Big Corporation to Start Email Marketing.

In this ultimate step by step Adaptable guide, we'll go through this process of setting up your email marketing funnel in details so that you can convert your leads to your loyal, happy fans 24/7, 365 days a year. I will explain how to extend this system to work for you even while you sleep

So, you better start building your precious email list Now.

In this step by step guide, you know

1.How to build a list and how to target your customers.

2.How to optimize your emails for high open and click-through rates (CTR) with minimal spam and unsubscribe rates.

3.Since you would want this system to work for you even when you are asleep, we would be talking about ways of automating it to convert its prospects to loyal customers and how to nurture customers and leads in general. A system that will work for you tirelessly 24/7/365 days a year.

But does email marketing still work? I mean, a system that's nearly 30 years old is it out of context?

The answer to your query is an emphatic yes. Email marketing is still the most effective marketing channel and has been consistently beating social media, SEO, affiliate marketing.

Just look at the statistics that are related to Email Marketing that will amaze you.

  • In a study done in 2015 by the DMA, it has an ROI of 4400%, i.e. for every 1 dollar spent; there is a return of 38 dollars. Unbelievable, isn't it?
  • In 2018 alone, an average of 293.6 billion emails were sent and received in a single day.
  • Its used by 89% of the marketers, with an average open rate was a whopping 22,15%.
  • The average click-through rate (CTR) was 3.43%.
  • 21% of sent emails are opened within the first hour.
  • Marketing and advertising emails influence the buying decision of 50.7% of customers.
  • Email marketing is mostly used for lead generation (85%), sales (84%), lead nurturing (78%), and customer retention (74%).
  • At least 99% of consumers check their email on a daily basis.

Most importantly, your list belongs to you and is your property. No one can take your list from you, unlike other cases like social media, where you are dependent on the platform, and your access to it can be taken away from you without notice. Thus, you stand to lose your access to your contacts in a moment.

So, start building your list now.


But how would you build your list? For this, you have to have a property on the internet, the best being you're on a website.

Considering that the most important thing in life is the time and attention of your prospects or your customers. This is something that's even more pricy than the dollars you intend to gain since no one wants to be distracted without good reason. You have to give a good reason to your prospects to let them share their contact details, i.e. their emails.

Their many good ways to ethically entice people into sharing their Emails, some of them are.

  • offer a newsletter
  • Product updates
  • Giveaways something your would-be customers would love to get their hands on.
  • Swipe files
  • E-books
  • Resource lists
  • Free software's

The most common ways to do this would be providing such offers through Sidebar/Topbar, Lead capture popups, blog post footer.

Effective lead magnets should provide some instant gratification to your customer avatar.

If you encourage enable social sharing options of your blog post updates, it will further accelerate your traffic to your website. Obviously, for this to work, you would have to offer good value for your products or services, or the post has to be enticing enough to command such social shares.


This is naturally the next step forward. Sending emails is the step after you make a list but to nurture your would-be prospects, further optimization is necessary. This would also mean you would be able to cut the marketing costs to the minimum possible and would also maintain the interest of your subscribers since retaining people is much easier on the resources than getting new leads.

The facts that are given below work really well.

It's been found through studies that increasing the number of links in your Emails have a favourable effect on your click-through rates. The exact number will depend on the purpose of your emails. Its been shown that including links have a strong positive effect; up to 11 links are considered healthy mails with no links have a unsubscribe rate of 0.45% that means 55% more unsubscribes than with at least one link.


Too many links will obviously distract your readers, and your message will be lost.

But if you do decide to put so many links, you have to keep in mind that the emails you send induce action from your users.



  • Keep the buttons large and easily readable.
  • You should include as much white space as possible.
  • Always write in the first person as if talking to your friend
  • There should be a sense of urgency as it encourages people to take action

Less number of links is advisable when you want your subscribers to buy a specific product.

In both, cases above don't write a very complicated email. Keep it as easily digestible as possible. Always remember your customer avatar and the action you want to elicit; that is who you are writing to and what do you want to achieve through this process. Incorporate at least one call to action.

Your CTA or call to action should.

  • Use bright colours to be easily spotted
  • The text should be as concise as possible.
  • Keep the CTA above the fold as this the place where it's easiest to spot and attracts the attention of your users.
  • Maintain focus on the call to action that's most important for you.

Segmentation and Personalization. This a necessary part of your email campaigns, but why?

Personalization of your emails will always make your prospects feel special since it talks about problems.

Those are specific to your prospects, and it makes perfect sense to them and also to you since not only it benefits your customers/subscribers, but it also gives you the opportunity to be focused on your needs. Personalization is possible only if you know your prospects, i.e. your customer avatar.

Personalization goes beyond you addressing your prospect by their names. Some amazing statistics related to personalization are.

  • 62% of emails are opened thanks to a personalized subject line.
  • 10% of respondents are annoyed by too little or no personalization
  • 88% of users agree they are more likely to respond to an email favourably if it looks like it's been specifically created for them.
  • 47% of people open the emails based on the subject line, and 69% of customers can [report emails as spam.
  • Welcome emails bring 320% more revenue per email than other promo emails.

What is Segmentation? With relevance to email marketing segmentation is the process of grouping email subscribers into smaller segments or groups based on criteria like geographic location, interests, purchase history and many more. Segments allow you specifically target customers rather than creating one mass message for all.

Segmented email campaigns show up to 50% higher CTR than untargeted campaigns.

Personalization in email marketing has improved open rate (82%), higher CTR (75%), and better customer satisfaction (58%).

Automation. Helps in setting reminders, autoresponders to help you automate tasks that become humanly very difficult and take care of things when you may not be actively involved


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